Princi, the renowned Milanese bakery and café, has officially launched its flagship location in Dubai Mall in collaboration with Alshaya Group. This opening is part of Alshaya's expansion of premium dining experiences in the region and follows the brand's inaugural location in Kuwait, marking a significant step in Princi's global evolution.
Founder Rocco Princi stated, “Princi embodies the spirit of Milan: rhythm, discipline, and warmth. Everything begins with three simple things—water, flour, and fire—and the time it takes for them to become something real. Each dish is a reflection of the Milanese heart and craftsmanship, and we're bringing this daily gesture to Dubai, with Alshaya, to create a place to be experienced all day long.”
The Dubai Mall store features an all-day artisanal menu that showcases Italian traditions and contemporary Milanese culture. Patrons can enjoy a diverse selection that includes artisanal breads, pastries, pizzas, salads, and desserts, all crafted with high-quality ingredients. “Freshness is not a promise for Princi; it is delivered through chef-led craftsmanship,” the brand emphasizes.
Alshaya Group’s CEO, John Hadden, expressed excitement about the new venture, saying, “Our commitment to delivering world-class, authentic experiences continues with the debut of Princi in the UAE. We are thrilled to introduce this unique culinary landmark that offers guests an inspiring culinary destination that captures the vibrant essence of Milanese culture. We look forward to seeing our customers experience it firsthand.”
The Princi location in Dubai is designed to be more than just a bakery and café; it is an immersive destination that reflects the essence of Milan in a modern, sophisticated setting. Inspired by the city’s social food culture, the space embodies Princi’s signature “La Piazza” style, fostering a community-centric atmosphere where culinary art and culture intersect. This innovative approach presents Princi as a fresh addition to Dubai's dining landscape, appealing to those seeking quality and authenticity.
