Le Méridien Dubai Hotel & Conference Centre has launched an innovative upgrade to its Gourmet Programme in partnership with Viya, the leading luxury lifestyle app in the UAE. This initiative represents a significant step forward in providing a seamless digital experience for dining loyalty, emphasizing the hotel’s commitment to enhancing guest satisfaction.
The revamped Gourmet Programme will now be accessible exclusively via the Viya app, allowing members to join, manage, and redeem their benefits digitally. This transition is designed to maintain the programme’s exclusivity while improving overall accessibility and user experience. Members can look forward to exceptional culinary privileges and exclusive savings across Le Méridien’s acclaimed restaurants.
Two membership tiers are available: Regular Membership at AED 699 per year and Platinum Membership at AED 1,499 per year. Each tier has been thoughtfully crafted to provide a superior dining experience for discerning guests.
“At Le Méridien Dubai, the Gourmet Programme has long been an integral part of our success, celebrating and rewarding our guests across our vibrant portfolio of restaurants and bars. By partnering with Viya, we are taking this legacy to the next level, offering our members a richer, more seamless digital experience and introducing our culinary destinations to an even wider community,” said Shujaat Yar, General Manager of Le Méridien Dubai Hotel & Conference Centre.
The collaboration not only enhances the dining experience at Le Méridien Dubai but also showcases the commitment of both brands to innovation and exceptional hospitality. As Shushant Godambe, Head of Operations at Viya, remarked, “This partnership is a perfect example of how Viya continues to shape loyalty and lifestyle in the UAE. By bringing the innovative Gourmet Programme exclusively onto our platform, we’re connecting more people to the city’s most iconic dining destinations. Together, we’re not just rewarding experiences — we’re elevating them.”
Members of the Gourmet Programme can now purchase their memberships directly through the Viya app, marking a new era of dining rewards at one of Dubai’s premier culinary destinations.
For more information, visit www.lemeridien-dubai.com or www.viya.ae.
Contact: marketing.lmd@marriott.com
