Dubai, United Arab Emirates – 7 April, 2026: ItsRaw.ai, a new public relations platform tailored for restaurants, is set to assist food outlets across the UAE in sharing their news and offers efficiently and cost-effectively. The platform provides an innovative solution for restaurant marketing teams and even individuals without prior experience, enabling them to create engaging content in a matter of minutes.
With the UAE restaurant industry investing approximately $1 billion (over AED 3.7 billion) annually in marketing and PR, ItsRaw.ai offers pricing starting from AED 367 ($100) per month. Users can choose between 'self-write' or 'AI-assisted' content options, facilitating the distribution of press releases to an extensive network of media, bloggers, influencers, and food critics.
Jonathan Ivan-Duke, co-founder of ItsRaw.ai, stated, “We help restaurants of all sizes share their stories to help drive more customers through the door. There are more than 28,000 F&B outlets across the UAE and we need to support them, now more than ever. We enable any restaurateur, regardless of their marketing experience or budgets, to tell a great story about their venue.”
The platform is designed to streamline content creation and increase the visibility of restaurants through effective media outreach. It allows users to create content in three simple steps: filling out a restaurant profile with essential information, providing details about current news or offers, and distributing the finalized press release to media contacts throughout the UAE.
Co-founder Mir Murtaza Khurshid added, “In the time it takes to boil an egg, you can set up a restaurant profile, tell the platform about your latest offers and send to a refined media database. We believe it is the fastest, easiest and cheapest way to share restaurant stories with the most influential audiences.”
This platform also addresses the challenges faced by media editors by ensuring key information like restaurant name, location, operating hours, pricing, and booking details are consistently included, facilitating easier coverage and reviews.
The founding team possesses extensive experience in public relations, having successfully launched and operated the marketing agency duke+mir for over five years. Ivan-Duke, a former Sky broadcast journalist, and Khurshid, who has spearheaded numerous integrated marketing campaigns, bring valuable insights from their backgrounds to this new venture.
ItsRaw.ai not only simplifies the process of media engagement for restaurants but also offers an affordable way to enhance visibility in a competitive market. To learn more about the platform, visit ItsRaw.ai or contact the team at info@itsraw.ai.
By Saddam Ayed
