FIX Dessert Chocolatier, famously known as 'The Original Dubai Chocolate', has officially opened its first international pop-up at Harrods in London. This month-long event runs from October 27 to November 23, allowing visitors to indulge in unique chocolate creations from the UAE for the first time.
Located within the Harrods Chocolate Hall, the pop-up is designed as an immersive experience showcasing an array of vibrant chocolate offerings. The main attraction is the FIX Flavour Stop, which pays homage to London with its pastel pink decor and creative designs, offering numerous photo opportunities for visitors.
A highlight of the event is the launch of the exclusive FIX x Harrods Hot Chocolate, described as a world-first beverage. Available from the specialty FIX truck outside on Hans Crescent, the drink features a rich hot chocolate base enhanced with pistachio Chantilly, a dark chocolate disk, and a croissant-filo pastry twist, available until November 19.
“Having grown up in London, this truly feels like a full circle moment. From visiting Harrods Food Hall as a child to launching my own brand here, it’s been an incredible journey, and we can’t wait to take our UK customers along for the ride. The biggest pleasure of all is meeting our fans in person and we can’t wait to see their reactions as they try FIX for the very first time,”
stated Sarah Hamouda, Co-Founder at FIX Dessert Chocolatier.
The collaboration with Harrods adds a whimsical flair to the renowned department store. The pop-up features colorful serving cups, sunny picnic umbrellas, and stylish duck egg-blue aprons, all contributing to an Instagram-worthy experience.
Among the exclusive offerings is the 'Can’t Get Knafeh Of It' bar, which combines knafeh pastry, pistachios, and chocolate into a globally recognized confection. Additionally, visitors can enjoy five other popular flavors, including 'Pick Up A Pretzel' and 'Mindy Your Own Biscuit.'
“Harrods is proud to unveil FIX Dessert Chocolatier’s first international pop-up, marking a milestone in our ongoing commitment to curating the most exceptional and forward-thinking brands from around the world,”
said André Lewis, Head of Buying - Food, Wine & Spirits at Harrods. He emphasized that FIX's innovative approach to luxury confectionery aligns seamlessly with Harrods premium offerings.
The pop-up at Harrods, brought to London by Imagine FMCG, showcases FIX dessert bars priced from £25. The first 150 guests to make a purchase will receive a special gift, while the OG FIX Hot Chocolate can be enjoyed for £10.
This extraordinary event promises to be a delightful experience for chocolate lovers and fans of the FIX brand alike.
For more information, visit Harrods.
